"Creating a compelling value proposition:

Turning your services from a "so what?" to a "must have"

By Barbara Bix, BB Marketingplus. http://www.bbmarketingplus.com

IEEE Consultants Network Meeting -- Wednesday, 6:30 PM, June 24, 2009

At Foley-Hoag, 1000 Winter Street, Suite 4000, Waltham, MA

OVERVIEW:

What problem does your service solve? How important is this problem? Who will benefit most from the solution and how?

These are three questions every prospective decision maker user, and referral source will have. And, in today´s competitive environment, success depends on

providing them with clear, concise relevant information that addresses

these concerns--before they ask.

KEY LEARNINGS:

Join Barbara Bix, Principal of BB Marketing Plus for a lively meeting where we´ll discuss how to develop and deploy value propositions that will capture attention and motivate key stakeholders to take action.

Participants will learn how to:

* Determine what makes a value proposition compelling

* Identify gaps in current marketing messages

* Create compelling value prospositions and/or validate the effectiveness of existing value propositions

EXERCISE:

Play the value proposition game.  In the second part of the session, participants will have the opportunity to help a volunteer improve his/her value proposition. 

BIO:

Barbara Bix is the Managing Principal of BB Marketing Plus (www.bbmarketingplus.com).  BB Marketing Plus has helped more than 75 local accelerate sales.

A seasoned marketing strategist, Barbara earned her stripes marketing flagship products at EMC, Motorola, GE, and Wang. She has an MBA from The Wharton School and has completed postgraduate work at Northeastern's State of the the Art Engineering program and at the Harvard School of Public Health. 

Barbara has been quoted in the Wall Street Journal as an online marketing expert and her articles have appeared in numerous publications including The Boston Business Journal, Mass High-Tech, Massachusetts Lawyers Weekly, and online in Marketing Profs, Rain Today, and Salesopedia. Her blog, The Top Line, for Accounting Web that advises accountants on concrete actions they and their business-to- business clients can take to accelerate revenues.

--

Barbara Bix, Principal

BB Marketing Plus

617-964-8193

PLEASE NOTE:

No charge for Consultants Network members or non-members.  The meeting is free and open to the public. Casual dress.

The Consultants Network meeting starts at 6:30 PM. The meeting location is at Foley Hoag LLP, Emerging Enterprise Center, Bay Colony Corporate Center, 1000 Winter Street, Suite 4000, North Entrance, Waltham, MA. From Route 128 take Exit 27B (Winter Street). At the end of the exit ramp, turn right onto Wyman St. At the next set of lights, turn right on Winter St. Stay in the far right lane and continue around the reservoir. Turn left at Bay Colony Corporate Center. Proceed to 1000 Winter Street and enter at the NORTH entrance

http://www.foleyhoag.com/TheFirm/Offices/Emerging%20Enterprise%20Center%20at%20Foley%20Hoag.aspx

Check the Consultants Network website for details and last minute information of our upcoming lectures series for 2007-2008

http://www.boston-consult.com/calendar.php

For more information, e-mail cn.boston@ieee.org or chairman@boston-consult.com; or contact the chairman Tom Vaughan at 781-344-0087. The Consultants Network website is at www.boston-consult.org.