"Using social media to attract new business"

By Barbara Bix,  BB Marketingplus. www.bbmarketingplus.com

IEEE Consultants Network Meeting -- Wednesday,  6:30 PM, March 24, 2010

At Foley-Hoag, 1000 Winter Street, Suite 4000, Waltham, MA

Social media is the new referral engine.  Yesterday, people turned to their peers for information and recommendations before making a purchase decision.  In the future, they'll continue to seek out colleagues' recommendations--however, they'll do so online.

 

KEY LEARNINGS:

 

Please join Barbara Bix, Principal of BB Marketing Plus for a lively meeting where weŽll discuss how to take advantage of social media to encourage prospects to contact you before making a purchase decision.

 

Participants will learn how to use social media to:

 

* Attract attention from their most promising prospects

* Differentiate their business from the competition

* Build credibility through recommendations from community leaders

* Stay high on prospects' radar so that they think of you when it comes time to buy.

 

BIO:

 

Barbara Bix is the Managing Principal of BB Marketing Plus (www.bbmarketingplus.com) and successfully used social media to achieve page one rankings for her site in Google searches.   

 

A seasoned marketing strategist, BB Marketing Plus has helped more than 75 local accelerate sales. Barbara earned her stripes marketing flagship products at EMC, Motorola, GE, and Wang. She has an MBA from The Wharton School and has completed postgraduate work at Northeastern's State of the the Art Engineering program and at the Harvard School of Public Health.

 

Barbara has been quoted in the Wall Street Journal as an expert in social media marketing and her articles have appeared in numerous publications including The Boston Business Journal, Mass High-Tech, Massachusetts Lawyers Weekly, and online in Marketing Profs, Rain Today, and Salesopedia. Her blog, The Top Line, discusses concrete actions business-to- business clients solution providers can take to accelerate revenues.

--

Barbara Bix, Principal

BB Marketing Plus

617-964-8193

 

PLEASE NOTE:

No charge for Consultants Network members or non-members.  The meeting is free and open to the public.  Casual dress.

The Consultants Network meeting starts at 6:30 PM.  The meeting location is at Foley Hoag LLP, Emerging Enterprise Center, Bay Colony Corporate Center, 1000 Winter Street, Suite 4000, North Entrance, Waltham, MA. From Route 128 take Exit 27B (Winter Street).  At the end of the exit ramp, turn right onto Wyman St. At the next set of lights, turn right on Winter St. Stay in the far right lane and continue around the reservoir.  Turn left at Bay Colony Corporate Center.  Proceed to 1000 Winter Street and enter at the NORTH entrance

http://www.foleyhoag.com/TheFirm/Offices/Emerging%20Enterprise%20Center%20at%20Foley%20Hoag.aspx

Check the Consultants Network website for details and last minute information of our upcoming lectures series for 2007-2008

http://www.boston-consult.com/calendar.php

For more information, e-mail cn.boston@ieee.org or chairman@boston-consult.com; or contact the chairman Tom Vaughan at 781-344-0087. The Consultants Network website is at www.boston-consult.org.