Wed Apr 2, 2008 6:00 PM
MDG April 2008 Forum Topic: Driving Physician Adoption of New Products
Whether your medical device is designed for use in the operating room, ambulatory clinic, physician office, or the home, a crucial first step is generating enthusiasm among the physicians that will use it. That's because commercial success depends on their acceptance, approval and often evangelism. Join us as our panelists present specific case studies that illuminate the impact that physicians have on the buying process in various clinical settings and the steps vendors take to meet their needs and win their support.
Who should attend?
- Sales and Marketing Personnel
- Product Development Teams
- Manufacturers and Distributors of Medical Devices
- Service Providers
Moderator:
| Name |
Title/Company |
| David M. Barash, M.D. |
President, Concord Healthcare Strategies |
Speakers/Panel:
| Name |
Title/Company |
| John Bojanowski |
Former Executive Vice President of Sales and Marketing, Scandius BioMedical
|
| Dr. Adel Malek |
Director of the Cerebrovascular and Endovascular Division at the Department of Neurosurgery, Tufts-New Medical Center |
| Michael Moore |
Vice President of International Marketing, Candela Laser |
Event Co-Champions:
| Name |
Title/Company |
| Barbara Bix |
Principal, BB Marketing Plus
|
| Mariangela Powley |
Live Data |
Registration Fee:
| Members: |
$15 (PrePaid), $25 at the door |
| NonMembers: |
$30 (PrePaid), $35 at the door |
Due to increasing popularity, you are urged to pre-register early. Registration is on a first come, first served basis. Pre-registration closes 12:00 noon on the day of the event (Wednesday) or earlier if room capacity is reached. Otherwise, walk-ins will be welcomed up to room capacity.
Directions
Please note that you can only enter the FHEC site from the south via Totten Pond Road Exit off Rt.95/128 and onto Winter Street.
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