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Meeting Details

April 8, 2008
WPI Campus Center - Odeum Room
Doors open: 5:30 p.m.
Meeting: 6:30 - 9 p.m.
Pizza and beverages provided.
Cost: $15 members, $25 non-members
Pre-registration now available

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April 8, 2008

Breaking New Ground with Marketing

Jim Baum, Tim Young, John Geisel, Katherine Tsaioun, PhD

Tim Young

With such a crowded playing field, companies have to invest much time, effort, and money to find innovative solutions to unsolved problems. The race to profitability is underway, and the clock is running. Companies then face a daunting dilemma: What is the most effective way to explain, demonstrate, and sell their new technology?

John Geisel

On April 8th, members of the WPI Venture Forum will hear how seasoned professionals from three different industries successfully entered untapped markets by utilizing unique and creative marketing approaches.

Jim Baum

The keynote speaker will be Jim Baum’86, President and COO of Netezza, a global leader in data warehouse and analytic appliances. Presenting with Baum will be Tim Young, Netezza’s Vice President of Corporate Marketing.

Katherine Tsaioun

John Geisel of Strategic Marketing Partners and Katherine Tsaioun, PhD, President and Scientific Director of Apredica, a drug discovery support company, will follow.

Please join the WPI Venture Forum on April 8th to learn what these three distinctive companies have in common, and hear how these professionals broke the traditional marketing strategy mold.

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Last modified: Mar 24, 2008, 10:08 EDT